Intensifying the price war in mobile data services, Reliance
Communications (RCom) on Thursday said that it has launched new data
plans that offer 3G services at 2G prices.
This follows price cuts announced by rival players, including Aircel
and Vodafone.
AT PAR WITH 2G PRICES
Subscribers can now access RCom 3G services at Rs 123 for 1 GB, Rs 246
for 2 GB and Rs 492 for 4 GB.
This is 50 per cent of existing rates and brings 3G data on a par with
2G Internet prices. RCom said it was targeting 40 per cent share of
the smartphone user market.
"The future belongs to those who have the largest share of smartphones
on their network or with smartphone makers who have the largest screen
size. We expect 40 per cent of smartphone users to be part of our
network by 2015," Gurdeep Singh, President and Chief Executive Officer
(Wireless), RCom, said.
RCom accounts for 14 per cent of the 66 million smartphone users in the country.
Analysts said that the while the rate cut is great news for users, it
could be negative for telecom companies as a fresh price war could
hurt profits.
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